“PROVIDING ADDITIONAL QUALIFICATIONS FOR ROMA WOMEN, AND LAYING FOUNDATION FOR THEIR ENGAGEMENT IN SOCIAL ENTERPRISE- BEAUTY SALON IN SHUTO ORIZARI”
Category
Past ProjectsAbout This Project
Donor
European Union
Target Group
10 Roma women who have already finished formal education, or without completed education, that don’t have possibilities and funds for further improvement of their skills and knowledge.
Duration
May 2019 – February 2020
The main goal of the project: Improvement of the social status of the young Roma women and strengthening the possibilities of being more competitive on the labor market, according their possibilities. The target group: 10 Roma women who have already finished formal education, or without completed education, that don’t have possibilities and funds for further improvement of their skills and knowledge. Activities: Three kinds of trainings were provided for the project participants (training for hairdressers, make-up and manicure services), depending on participants interest and possibilities. Due to the high interest for the trainings, total of 15 women were included in the trainings, instead of 10 that was previously planned in the project proposal. After the training the participants had an opportunity for a practical work in the beauty salon “ROMNI” that was equipped for the project activities, as well as in renowned hairdressers’ saloons in Skopje. After completing the training and the practical work, the best 3 participants got opportunity to be engaged in providing services as mobile team. In the future they could transfer their work and customers to the equipped salon as well. The remaining participants in the project, who were interested, were advised and assisted in finding salons where they could have internship or be hired. Marketing campaign on social media
A video campaign consisting of 4 short promotional videos (testimonial; presentation of the mobile team; presentation of the services of Saloon Romni; short commercial for Saloon Romni) was promoted on social media. The campaign made a contribution in increasing awareness among wider population in Shuto Orizari about social entrepreneurship. This concept was unfamiliar among this population in the past, and during the realization of the project, with our regular posting about project activities (trainings, practical work, services provided by the mobile team) as well as the promotional videos, the concept of social entrepreneurship was introduced to this population and they became more aware of its benefits.
